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BTB Podcast! Episode 144: Remembering Aretha Franklin; Genius CSO Ben Gross on monetizing your lyrics

August 19, 2018 / No Comments / Tags: aretha franklin, ben gross, genius, grammys, lyrics

This week, we discuss the loss of Aretha Franklin and Ryan tells the amazing story of how the Queen of Soul saved the 1998 Grammys by filling in for a sick Luciano Pavarotti to sing an Italian aria without any notice or rehearsal. She was truly one of the greats.

Ryan also sits down with Genius Chief Strategy Officer Ben Gross. We talk about the Genius platform, how artists can use lyrics to build fan engagement, and the monetization opportunities artists have with their lyrics.

Rate/review/subscribe to the Podcast on iTunes, SoundCloud, Stitcher, and Google Play. Follow Ryan @ryankair and the Podcast @thebtbpodcast. Like Break the Business on Facebook and tell a friend about the show! And visit www.breakthebusiness.com to get a copy of Ryan’s Book “Break the Business: Declaring Your Independence and Achieving True Success in the Music Industry.”

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